Clik here to view.
Oneupweb : Spring Cleaning 101—The PPC Edition
1) Review negative keywords – Spring is a great time to review your inventory of negative keywords in your campaigns, especially if it isn’t something that you’re already doing on a regular basis. It...
View ArticleClik here to view.
Oneupweb : Planning Your PPC Holiday Campaign
The digital marketing landscape moves fast. Being nimble and adapting campaign strategies to adjust to new technology opportunities and consumer trends is essential to optimizing for efficiency. With...
View ArticleClik here to view.
Oneupweb : Design of the Times
For every member of the Pay Per Click Marketing team at Oneupweb the day kicks off with a familiar routine. Check on all clients’ websites; check all clients’ prior day performance in ROI trax, then 30...
View ArticleClik here to view.
Oneupweb : Are You Incorporating Digital Marketing into Your Mix?
Marketing your products or services in a world filled with smartphones, social media networking sites and online marketing outlets can make your head hurt. I know, because I do this on a daily basis....
View ArticleClik here to view.
Oneupweb : Paid Search—Segmentation and User Behavior
Segmenting the audience you are trying to reach can be an important step to better understanding your digital campaign space. By segmenting, or breaking down user queries into buckets, you can...
View ArticleClik here to view.
Oneupweb : PPC Science—The Art of Campaign Timing
Pay-per-click marketing is a combination of art and science, and when these disciplines converge efficiencies are created. In PPC, we often think of the balance between volume and efficiency,...
View ArticleClik here to view.
Oneupweb : There’s Mischief Brewin’…
The leaves are finally settling on the ground, the daytime temperatures are hovering in the mid-50s here in northern Michigan and now it’s time to think about Halloween. "Don't eat too much candy,...
View ArticleClik here to view.
Oneupweb : Google Moves AdWords Ads to Bottom of SERP
Google recently announced on the “Inside AdWords” blog that they would begin placing AdWords advertisements on the bottom of the search engine results page (SERP). According to a report on Search...
View ArticleClik here to view.
Oneupweb : Adwords Insult To Injury
Ladies and gentleman! Sit back and relax while I regale you with a tale of corporate money making. Seems appropriate, after yesterday’s fun, yeah? Our tale begins at Google, tucked deep within their...
View ArticleClik here to view.
Oneupweb : Expanding On The Facebook Problem
Here’s the deal. Remember yesterday when I said that it seems rather strange that a company that produces absolutely nothing may beat out General Motors with their upcoming IPO? General Motors, a...
View Article